It’s not that hard.

Just do it once. Building an AI agent ain't that scary.

Luca Stirbat
Luca Stirbat
August 4, 2025
8 min read

A quick word from the author:

Pryvit dity,

It’s not that hard.

But really, it’s not that hard. Whatever you want to achieve in this life, as crazy as it may sound, it’s not that hard.

Most of us are not that inspired honestly to dream about impossible dreams: riding unicorns, flying outside the solar system etc. 98% of us dream about human things: owning the best sports car, having the ideal body, travelling the entire globe etc.

And most of us are stuck in the realm of “If only…”. “If only I had more time, more money, more energy, more courage, more friends, more knowledge”. “If only..” is the killer of “what if?”. And everyone would rather engage with a dreamer than an obstacle detector.

Trust me, I felt it first-hand during my first month in the US. The hater in me (thanks Eastern Europe!) was hard to smother.

But getting rid of “If only..” is not so easy. It’s literally your brain trying to keep you away from what it deems as risky.

The only trick here is to start with one. One push-up, one design, one email sent, one feature built, one plane ticket bought. Start with one, do it 100% and then no.2 will feel like a breeze.

(in my Grant Cardone era ngl)

Stuff to spark your rough:

“One of the rewards of working in computer systems is the field’s sheer diversity, spanning operating systems, databases, computer architecture, distributed systems, programming languages, networking, and more, each with a rich history. For newcomers, it can be challenging to spot connections across different domains due to the diversity of traditions and vocabularies: the same design principle may appear in different guises across domains.”

“The key appeal is shareability: users can export outputs to social media, nurture their communities around AI art challenges or collaborative storytelling.

Social Gaming:

AI generated dynamic characters, narratives, and worlds, enhancing multiplayer interactions.”

“Smart marketers already know earned media isn’t just “good PR.” It’s strategic. One way to move this needle is to focus on getting mentioned by journalists. A quote in an article might now have more downstream reach than a blog post or press release.

Fortunately, you can do this low-lift, high-leverage PR tactic yourself. You don’t need a PR firm on a monthly retainer or a product launch to score earned media.”

“Bill Balderaz, CEO of Columbus-based consulting firm Futurety, said he decided not to hire a summer intern this year, opting to run social-media copy through ChatGPT instead.

Balderaz has urged his own kids to focus on jobs that require people skills and can’t easily be automated. One is becoming a police officer.

Having a good job “guaranteed” after college, he said, “I don’t think that’s an absolute truth today any more.””

“I’ve also started treating myself like a system. After every project, I log my assumptions, key decisions, and outcomes. Did the latency drop I expected actually happen? If not, why? Over time, patterns emerge—such as my tendency to underestimate complexity in certain areas. Tracking that stuff compounds into better judgment.”

Tool of the Week: OpenRouter

Planning to build an AI tool (like 99% of tech bros) and not sure which AI model is the best for your case?

Try OpenRouter: just switch the ID of the LLM in your IDE, no need to remap, reroute, re-order if you want to swtich the model.

Startup Idea of the Week: Builder Parties

You know what’s worse than unfinished ideas?

Having too many of them. That Arduino-powered herb garden? Still a sketch. The horror short film? Just vibes. That modular furniture set? Somewhere between your Pinterest board and your garage.

You’re not lazy—you’re just solo.

And solo is where good ideas go to die.

But what if creative projects didn’t feel like work?

What if they felt like… going out?

A weekend-based “project party” app where you join live builds, jams, and collabs with other makers.

Because your ideas are more likely to come to life if someone’s waiting for you Friday night with a soldering iron, a mic, or a Figma file.


How It Works:

Every Friday, the app drops a fresh lineup of open projects.
Join one. Host one. Build something weird and wonderful together.

🎉 Drop-In Projects: Creators post what they’re building this weekend—music tracks, tiny robots, short films, zines, browser games. Each one has a time window and roles they need.
👾 Join Instantly: Find a project that needs your skills—or just your vibes.
📅 48-Hour Jams: Most collabs are weekend-limited, with a clear start and end time. Think “hackathon,” but chill.
🧠 Prompt Generator: Stuck? The app can pitch random creative constraints or challenges.
📎 Built-In Tools: Shared workspace for to-do’s, file sharing, voice chat, and streaming progress.
🏆 Wrap-Up Monday: Showcase what got built. Celebrate shipping. Then move on.


Why This Works:

  • People are overwhelmed by long-term commitments.

  • But short-term, social, low-pressure creative jams? That’s fun.

  • Creativity thrives on constraints, deadlines, and good company.

This isn’t about finding a lifelong collaborator. It’s about showing up, doing the thing, and shipping it. Then disappearing like a project ghost.

It’s a maker jam, not a marriage.


Go-to-Market Plan:

🎓 Partner with design schools, film schools, and college makerspaces.
🎧 Drop sponsored collabs with creators on YouTube, TikTok, and Twitch.
🎨 Highlight themed weekends: “Synthwave Sunday,” “Low-Poly Jam,” “Spooky Arduino Night.”
🏙️ Host IRL project parties in cities with high creative density. (Berlin, SF, Brooklyn, Tokyo)

Make it feel like a cultural event. Less GitHub, more Burning Man.


What Could Go Wrong?

  • Someone ghosts mid-project and now you’re stuck finishing the banana piano alone.

  • Too many “idea guys,” not enough doers.

  • It turns into a glorified Discord server.

That’s why:
– Projects are opt-in, short-term, and scored on completion.
– Team ratios and contributor types are balanced automatically.
– You earn XP for shipping. Not for talking.


Business Model:

Freemium.

🆓 Join and participate in public jams.
💎 Pro users can:
– Host private project parties
– Save full project archives and media
– Get VIP invites to curated jam weekends
– Use premium prompts and build kits
– Integrate with tools like Notion, GitHub, or Ableton.

Is this just a rebranding of hackathons? Maybe. Does it sound better? Yes.

Ok, hear me out, you should try: Discounting properly

If you are discounting a product that is priced more than $100, use an amount off discount (i.e. $X off).

If you are discounting a product that is priced less than $100, use a percentage off discount (i.e. X% off).

Keep “100” as the cutoff for other currencies too (e.g. for an item priced 180 pesos use 36 pesos off, not 20% off).

  • For higher-priced products, people perceive better value and are more likely to buy when a discount is an amount off (e.g. $25) rather than a percentage off (e.g. 10%).

  • For lower-priced products, the opposite happens. People perceive better value and are more likely to buy when a discount is a percentage off.

  • A cutoff of “100” (e.g. $100, €100, 100 pesos) determines what is high priced (more than 100) and what is low priced (less than 100).

  • For example, in experiments:

    • When a jacket priced 480 pesos was discounted as 120 pesos off (vs 25% off), people

      • Perceived the offer as 12.4% better value

      • Said they were 16.3% more likely to buy

    • When balloons priced 48 pesos were discounted as 25% off (vs 12 pesos off), people

      • Perceived the offer as 7.8%* better value

      • Said they were 11.1%* more likely to buy

Why this works

  • Part of how we perceive the value of an offer is based on the absolute number of that discount (e.g. 10, 50).

  • That’s because we don’t always put in the mental effort to calculate a percentage discount to the equivalent amount.

  • For example, a 10% discount means we think of the number 10. If a price is higher than $100 (the equivalent amount would be more than $10 off), we perceive it as a smaller discount than what it actually is.

  • When we see $20 off instead of $10 off for a $200 item, we think of the number 20, which is higher, so better.

  • Mathematically, amount offs will look bigger than percentage offs when the price is higher than 100.

  • When we perceive a promotion as better value, we’re more likely to buy it.

What’s going on for us:

That’s all you’re getting this week 🙂 Sneak peeks into the potential new HQ’s in the heart of San Francisco.

What I can tell you is I’ll give you a single chance: When I post about the launch of the House, it will already have been too late.

If you want a space for yourself (or your startups) in the middle of SF, you’ll have the chance to book it right here, on this newsletter, 1 week before everyone else.

As a legendary orc once said in the corner pictogram of Warcraft 3:

“Work work”. Ceau!

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Luca Stirbat
Written by
Luca Stirbat
ReaktorX Team
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