Easiest ways to actually make money
Not that bullshit you read on X/Twitter.
A quick word from the author:
Hej barn,
Long one today.
There’s this already famous tweet/post/internet truth circling social media (at least the tech bro area):
Easiest ways to make money:
- Men's lust.
- Women's desire for beauty.
- Elderly's health.
- Children's education.
- Rich people's fear of loss.
- Poor people's desire to quickly get rich.I don’t like it. There’s some truth to it, don’t get me wrong, but I think it’s a piss-poor attempt of superiority and positioning “business makers” as some sort of psycho-analysts that trigger just the right impulses of the “feedstock” to make bank.
The POV of this is basically deluded founders trying to justify to themselves and everyone around them replicating Onlyfans or abusing the eldery in care homes.
Ok, enough complaining, let’s rewrite it:
Easiest ways to make money:
- Men's desire to be appreciated and loved.
- Women's desire to be admired.
- Family's desire to take care of their elderly.
- Parents desire for their kids to be better.
- Rich people's desire to keep their wealth safe.
- Poor people's desire to overcome their situation.Let me walk you through each one and what the changes imply:
Men's lust.Carnal desire, illogical, based on urges. Yes, you can make money from this, but it’s temporary or limited, because ultimately men are (somewhat) logical creatures.
- Men's desire to be appreciated and loved.“Only women and pets are loved unconditionally” Chris Rock. Give a man unconditional love and appreciation, and he’ll never leave. The root of almost all failed marriages (Men most often times cite the reason for cheating as “I felt unappreciated for me efforts”). There’s a reason most $$ made by Onlyfans model is not thanks to the pictures, but the chats their team maintains with the subscribers.
Women's desire for beauty.This is where you can clearly tell the initial post was written by a guy. Women don’t crave to spend 5 hours in the bathroom getting ready for a 2 hour event. Women don’t inherently desire beauty, beauty is the means.
- Women's desire to be admired.Reality is women desire to be admired (and not just by men). Men desire to be admired too. Unfortunately, society has entrenched the belief of “being valuable = being admired for physical looks” in women a lot more than men. That’s why you see badly dressed men everywhere. You can make a woman feel good, feel admired, without serving her beauty secrets and recipes for clean skin. This actually opens up the realm of possibility of what you can build.
- Elderly's health.Right, so as long as you hawk a miracle pill on TV that’s basically just sugar (I’m looking at you Oscillococcinum) and promise the elderly they’ll feel better, that’s good business. Ok, let’s assume good intentions, you’re still focusing on the wrong target. I’ve met the elderly, most of them try to ignore their health issues cause they’re too scared to get checked out. Another miss.
- Family's desire to take care of their elderly.Now this is truth. The ones trying to keep the elderly safe are their family, but they’ve got to deal with their own life at the same time. Now you’re selling them something to help them track/support/communicate with their elderly? Sign them tf up.
- Children's education.Close, but no cigar. Go sit outside a school and stop and ask kids if they like being in school (on second thought, don’t do that, it’s creepy af). 8 out of 10 will say no. Children don’t particularly like education in the traditional sense, they like to play. And if they get to learn at the same time, what a great opportunity that is.
- Parents desire for their kids to be better.The real way to interpret this is again through the lens of the parent: who ultimately decides what activities the kid gets to enjoy? Who is ultimately paying for that?
- Rich people's fear of loss.Ok, this one is quite spot-on, but it’s again a negative lens that doesn’t really help with brainstorming.
- Rich people's desire to keep their wealth safe.Suddenly, there’s 1242940434 ideas of how to help rich people achieve that. A really large Safe with a hole leading to the author’s pocket is one of them.
- Poor people's desire to quickly get rich.Now this is just nasty (and not in the good, kinky way). Generalizing that all poor people desire to get rich quickly. Not everyone dreams of being Jeff Bezos you bozos.
- Poor people's desire to overcome their situation.Everyone who’s struggling financially is, however, trying to overcome their situation. They see it as temporary. Suddenly, there’s plenty more ways to help them. Just don’t try to sell them a $999 course of how to build a B2B SaaS. That’s old tech, now it’s about Agentic AI systems.
By reframing these, we actually get to build healthy, positive business, not just the next grift/pump-and-dump scheme. Now, how do we airdrop this into the brain of every tech bro in Silicon Valley?
Inbox finds that weren’t shit:
“Start with three timings
Quick, default, and long. This creates a simple framework that can be used in most use-cases, then you can refine when custom timings are needed.
Embrace springs
I hear a common misconception of people not using spring animations because they don’t want things to feel “bouncy””
You’ve probably experienced situations where this lack of understanding has caused problems. Take this simple series of events:
> We are working on a project together.
> I need something from you. I ask for it.
> You say you will “try” to get it to me by the end of the day.
> I operate under the assumption that I will have it by the end of the day.
> You do not send it. The project derails slightly. Now our timing is off.
> You say you did not commit to sending me the item.
> We get into a big argument about what “try” means.
Technology, frameworks, and tools change fast. Running forward without a clear plan just to keep up is a daunting experience. The key is to run with the right focus.
It’s up to leaders to make sure that our teams are running in the right direction and at the right pace:
-
Are you learning fast enough?
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What is your benchmark for growth? Are you looking at teams within the company, or outside of it?
Not all conversions are created equal—and neither are conversion rates.
The number that counts as “good” isn’t one-size-fits-all. It depends on your industry, your audience, and how people find your page in the first place.
I’m using mixed decomposition for feedback processing:
Phase 1 (Parallel): Categorize feedback, extract sentiment, identify users
Phase 2 (Sequential): Group by theme → Prioritize by impact → Generate report
Works every time.
Startup Idea of the Week: Bear-lingual 🧸
You know what’s worse than kids forgetting their homework?
Watching them forget their heritage language.
That time your kid calls grandma and can only say “hi”? Painful.
When they mix Spanish with English and end up inventing “Spanglish 2.0”? Brutal.
And don’t even get us started on trying to explain cultural traditions in one language only.
It’s not that kids don’t want to learn. They just aren’t being taught in ways that feel natural—or fun.
Because who knows more about bedtime stories than a stuffed bear? Who knows more about playtime than the toy they carry everywhere?
But right now, toys don’t help kids stay connected to their roots.
What if they did?
What if learning a language wasn’t another lesson—but a cuddle?
How It Works
🧸 Plush + AI: Kids get a soft, huggable bear that talks back in two languages—blending playtime with learning.
🎤 Talk, Listen, Repeat: The bear responds to voice prompts, tells bilingual stories, sings songs, and plays call-and-response language games.
📱 App + Parent Controls: Parents pick the target language (Spanish, Mandarin, French, etc.), track simple progress, and unlock new content packs.
⭐ Positive Reinforcement: Kids get gentle praise (“¡Muy bien!”) for repeating words, building confidence instead of pressure.
🔄 Always Fresh: Weekly content drops—seasonal songs, cultural stories, playful mini-games—keep the bear from becoming “that one toy in the corner.”
Why This Works
Kids don’t learn languages from worksheets. They learn by hearing, repeating, and—most importantly—playing.
Right now, bilingual parents are stuck: they want their kids to stay connected to their roots, but they can’t always teach consistently.
Bear-lingual creates a neat loop:
Kids play with the bear →
They pick up words naturally →
Parents see real progress (and guilt disappears) →
The bear updates with fresh stories →
Kids keep playing.
It’s cultural connection disguised as cuddles.
Go-to-Market Plan
🎯 Start with bilingual households in the U.S. (22% of families speak another language at home).
🤝 Partner with preschools, daycares, and bilingual education programs.
📦 D2C launch via Shopify + Amazon, bundled with the app subscription.
🌍 Expand with licensed characters (Disney, Sesame Street) to make bilingual learning feel like mainstream play.
What Could Go Wrong?
❌ Kids might lose interest if the bear repeats too much.
❌ Parents may worry about screen time.
❌ Not all language translations feel natural in plush-toy voice.
That’s why:
– Content refreshes weekly to keep things engaging.
– The bear focuses on audio + plush interaction, with optional app visuals (not mandatory).
– Native speaker linguists curate translations so it’s always culturally correct.
Business Model
Hybrid.
🛒 One-time plush purchase.
📲 Subscription for ongoing content packs, new languages, and premium features (seasonal story drops, cultural mini-games).
Long-term play: Position for acquisition by a major toy company (Hasbro, Mattel) or ed-tech leader (LeapFrog), targeting a 5–8× revenue exit.
Ok, hear me out, you should try: Gladwell’s Law
Word-of-mouth isn’t random – it’s driven by three specific types of people: Connectors (people with huge networks), Mavens (love sharing knowledge), and Salespeople (natural persuaders).
How to use it
Go through your customer list right now. Find people with 5,000+ LinkedIn connections (Connectors), customers who send detailed feature requests (Mavens), and anyone who’s referred others without incentives (Salespeople). Give these people exclusive access, early previews, and special recognition.
1 connector sharing your content > 100 regular customers.
Excerpt from The 13 viral marketing laws 🏛️
T-t-t-t-that’s all folks, see you next week.